Wholesale & Private Label Clay Cookware

You’re sourcing clay cookware that has to clear food-contact rules, look right in a catalogue or on a shelf, and arrive by the pallet. We make it. POEM DESIGN produces natural clay cookware in Romania and supplies it direct to retailers, distributors, importers and private-label buyers across Europe.

No middle layer sits between you and the kiln. That keeps the paperwork short and the answers direct. When you ask what a piece weighs, how it’s fired, or what the lab found, the maker answers, not a reseller reading off a spec sheet.

Lead and cadmium, tested with reports you can file

For a wholesale buyer, style comes after proof. The first question about ceramic cookware is whether it holds up when a customer, a retailer’s QA team, or a market surveillance authority asks for it.

All three of our finishes have been tested for lead and cadmium migration by IBA București, the National Institute for Research and Development in Food Bioresources. The testing followed EU Directive 84/500/EEC, using ICP-MS after a 24-hour extraction in 4% acetic acid. Lead migration measured between 0.034 and 0.065 mg/L across the finishes, against an EU limit of 1.5 mg/L. Cadmium came back below 0.001 mg/L, against a 0.1 mg/L limit.

The three reports, , and , all dated 22 July 2025, cover the natural, semi-glazed and fully glazed bodies in turn. These are migration tests on representative samples from a production lot, not a blanket certification of every unit, and we describe them that way on purpose. The wider picture, including the general food-contact framework under Regulation (EC) No 1935/2004, sits on our hub.

Three finishes, one clay body

Every article comes in up to three finishes, and the choice is mostly about the end customer’s kitchen habits.

• Natural (unglazed): bare fired clay. It takes on a little water before cooking, which turns to steam in the oven and keeps a roast moist. Cleaning takes more care, and the guide covers it.
• Semi-glazed: glazed inside, natural outside. Easier to wipe down while keeping the rustic surface buyers expect from clay.
• Fully glazed: sealed inside and out, the simplest to clean and the most forgiving in a busy household.

All three passed the same lead and cadmium testing, so for your buyers the finish is a merchandising and care decision, not a safety one.

A range wide enough to fill a category

The current offer runs to 37 articles: lidded ovals and rounds, bread and cake trays, open roasters and terracotta serveware. That’s enough to build a coherent clay-cookware section rather than a token shelf. You can see how the shapes group in , and .

Every article carries a valid EAN-13 code, so it drops into your ERP, your POS and your online listings without you generating internal barcodes first.

Why sourcing inside the EU helps you

Buying from a Romanian maker keeps the cookware inside the single market for EU customers: no import duty, shorter transit than an overseas container, and less capital tied up in stock you ordered months ahead. The provenance also survives scrutiny. “Made in Romania” and “natural clay” are lines your retail customers can read on the shelf and trust, because they’re literally true.

Logistics and ordering

The cookware ships on pallets. Pallet quantity varies by article — each product page lists its own — since a deep lidded oval and a flat cake tray don’t stack the same way. We confirm the exact figure per line on your quote.

Minimum order is one pallet, and articles can be mixed on a pallet. Per-piece wholesale prices run from about €5.50 to €12.50, ex-works and excluding VAT, depending on size and finish. Each product page shows its own price, and the full price list is available on request.

Private label and custom work

If you sell under your own brand, we can produce to it. That runs from your mark on a stock article to custom shapes and sizes for a dedicated range. Tell us what you’re planning in the quote request, and we’ll say plainly what’s feasible and how it changes lead time and minimums. Custom work pushes both up.

Documentation for your compliance file

Retail buyers and importers keep a file on every product line they carry. We supply what goes in it: product specifications, the food-contact test reports, and food-contact information for the cookware. If your market needs a particular declaration, ask when you request a quote and we’ll confirm what we can provide before you commit.

Request a quote

Send us the articles, finishes and quantities you’re weighing up, and we’ll come back with pricing, pallet quantities and lead times. Use the request-a-quote form on this page. You don’t need an account or a commitment to get numbers.

Frequently asked questions

What food-contact documentation can you provide?

Product specifications and the lead and cadmium migration reports from IBA București (, , , dated 22 July 2025), together with food-contact information for the cookware. If your market requires a specific declaration, ask when you request a quote and we’ll confirm what we can supply before you order.

What's the minimum order?

Minimum order is one pallet. You can mix different articles and finishes on it, so you’re not forced to take a full pallet of a single shape just to reach it.

How is the cookware packed and shipped?

By the pallet. Pallet quantity varies by article — each product page lists its own — because deep lidded pots and flat trays stack differently. We confirm the exact count per line on your quote, and every article is EAN-13 coded for your systems.

Do you offer private label?

Yes. That can mean your brand applied to a stock article, or custom shape and size work for a dedicated range. Lead time and minimums shift with the level of customization, so tell us the plan and we’ll give you specifics rather than a vague yes.

Are all three finishes tested for lead and cadmium?

Yes. Natural, semi-glazed and fully glazed were each tested by IBA București and each came back well below the EU limits (reports 3050, 3051 and 3052). Lead ranged from 0.034 to 0.065 mg/L against a 1.5 mg/L limit; cadmium stayed below 0.001 mg/L against a 0.1 mg/L limit.

How should end customers use and care for the cookware?

It’s oven cookware, not for a direct flame or hob unless a specific piece is made for it. The main rule is gradual heating: food and pot go into a cold oven and warm up with it. Our and guides cover what you can pass on to customers.